Pulpo Restaurant

A logo for my favourite spot in Miami Playa, Spain. This logo displays the classical elegance of Spanish octopus dishes. Palatable Pulpo plates in the Catalan tradition.

I was contacted by a restaurant in Miami Playa. A town in Spain where I go every year on vacation. So I accepted the challenge and decided to help them with their concept. They came to me with an idea for a new restaurant named Pulpo. The concept was to create a logo and brand feeling that refers to the elegance of their dishes and to their specialities with "octopus". After a lot of sketching and brainstorming I finally found the idea to create a fork in the shape of an octopus, and this is the process and the final results. Enjoy!